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Apple Cider Vinegar Gummies - Script 10
TALENT DIRECTION
Who: Woman, 40–60. Energy: Warm, letting you in on something.
Look: Handheld UGC, word-by-word captions, hook sticker. Setting: Her own kitchen, morning light.
Every shot: no scales, no before / after, never “burns fat”, label turned away until the CTA.
HOOK
If you’re over 40, eating less than ever, and your jeans still won’t button, it’s probably not your diet.
Opens in her kitchen: coffee down, she tugs at her waistband, half laughing. Hook on the sticker, top third.
BODY 1
I cut carbs. I walked every day. Nothing moved, and everyone kept telling me it was willpower.
Talent to camera, close, phone-shot. Caption picks up the strongest three words.
BODY 2
Then I read what changes after 40. Your metabolism slows, and the way most of us start the day keeps it slow until lunch.
On-screen text of the idea as it is said. No charts, no study logos.
BODY 3
So I changed one thing. Two of these before coffee. Apple cider vinegar, without the shot of vinegar.
Two gummies into her palm, label turned away. Natural light only.
CTA
Tap below and see if it fits your mornings.
Bottle to camera for the first time. She points down. Cut abrupt.
10 scripts sent to Client
CClientjust now
Looks great! I’ll pass it to our editor.
Also, the VSL you sent yesterday is getting great results.
🔥1